Business Development · Architecture & Design · Digital Strategy · Client Services
I build relationships that turn into revenue. With roots in architecture and project management, from high-end residential in Manhattan and cruise ships for Royal Caribbean, to stone and plumbing on the West Coast, I bring a rare creative depth to every deal.
BD The Story
Living in Manhattan shaped how I approach business: the pace, the precision, and the instinct to walk into a room and make something happen. Moving to San Francisco was a deliberate reset: a new market, new energy, same drive.
I began my career as an architect and project manager, overseeing high-end residential projects in Manhattan and large-scale international work for Royal Caribbean. That foundation gave me something most business development professionals do not have: a genuine fluency in the design world and the ability to walk into any firm and speak their language with credibility.
I later transitioned into digital marketing, consulting with CDM on Pfizer Oncology brands, where I executed digital initiatives across websites, email campaigns, and broader platforms, gaining firsthand insight into how technology shapes communication and strategy at scale.
From there, I moved into business development and sales across multiple industries. I worked with Walker Zanger and Stone Source in the natural stone sector, and most recently spent four years with LIXIL Water Technology, home to brands like American Standard, GROHE, GROHE SPA, and DXV, partnering closely with Ferguson and the A&D community as part of a strong team in a successful district.
Dog dad to Max, a 5-year-old Pug who takes his job as chief sidekick very seriously.
Career
2022 to 2026
Business Development Manager, Northern California
LIXIL Water Technologies · San Francisco Bay Area
Led regional BD strategy for LIXIL's portfolio of global bath and plumbing brands (American Standard, GROHE, DXV, INAX) across the A&D and showroom channels. Built pipeline, executed go-to-market plans, and drove revenue growth in a new market from the ground up.
2016 to 2020
Architectural Sales Representative, Northern California
Stone Source · San Francisco Bay Area
Drove profitable specifications across the Bay Area design community, including SF, Silicon Valley, and East Bay. Built an annual BD plan from scratch, expanded market presence, and led the brand's presence at IIDA Northern California and HD Expo in Las Vegas.
2014 to 2015
Business Development, A&D & Showroom Channel
Walker Zanger · New York, NY
Partnered with the company owner to overhaul the NYC flagship showroom, elevating the client experience for top architecture and design firms including The Rockwell Group and The Spector Group. Led local marketing initiatives and represented the brand at ICFF and other NYC industry events, staying active in the IIDA and AIA local chapters.
2011 to 2013
Client Services, Digital Strategist · Genentech BioOncology
Media Dwellers LLC · New York, NY
Consulted for Harrison & Star (Omnicom) on digital strategy for pharma brands, mining market research to inform multichannel campaigns across web, email, display, and mobile. Partnered with data analysts to optimize tactical performance.
2008 to 2011
Senior Account Executive, Pfizer Oncology
Media Dwellers LLC · New York, NY
Embedded inside Cline, Davis & Mann, one of Madison Avenue's top Omnicom agencies, leading multichannel strategy for Pfizer Oncology's portfolio brands. Managed the full digital ecosystem: websites, email campaigns, display ads, and mobile. Drove client relationships, cross-functional teams, and campaign delivery from brief to launch.
2005 to 2008
Project Manager, Cruise Ship Interior Projects · Royal Caribbean
BG Studio International · New York · Hamburg · Helsinki · Dubai
Joined managing commercial projects across the NYC area, then earned a promotion to lead interior architecture for Royal Caribbean cruise ships, working on site at shipyards in Hamburg, Germany, Helsinki, Finland, and Dubai. Led multidisciplinary teams of architects and interior designers across both land-based and cruise ship environments.
2002 to 2004
Director of Projects & Operations
Thom Filicia Inc. · New York, NY
Served as the primary client liaison for a high-profile interior design firm, managing operations, project managers, and business development. Represented the firm at Interior Design Magazine Awards and industry events across NYC.
What I Bring
Let's Connect
Whether you're building a BD team, expanding into a new market, or just want to swap notes on the design industry, I'm always happy to talk.
Phone
Location
San Francisco, CA 94114
Education
B.Arch, Pontifical Xavierian University
"The best business relationships aren't transactional. They're built on genuine trust, curiosity, and showing up consistently over time."
— Andres Salazar